Four Eras. One Story.
The Invention of the Automobile (1886–1924)
Times of Change (1925–1944)
Form and Safety (1945–1974)
Environment and Product Offensive (1975–1999)
These four model series posters tell the story of Mercedes‑Benz through defining chapters. Since the invention of the automobile in 1886, Mercedes‑Benz has stood for pioneering spirit, engineering excellence, and a constant ambition to rethink mobility. The evolution of the automobile goes far beyond technical progress—it reflects societal change, new demands, and the continuous transformation of its time.
Each poster highlights a distinct era: from visionary beginnings through periods of upheaval and reconstruction, to major advances in safety and technology. Together, they trace the journey from the first motor car to modern mobility.
More than the sum of its parts:
When placed side by side, all four posters form one large overall image—a continuous visual narrative spanning more than a century of automotive history. It makes visible what continues to drive Mercedes‑Benz today: the relentless advancement of the automobile.
Each poster is produced in A1 format and, thanks to its generous size, offers an impressive presentation of the motif.
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