Book: The Challenge - Accelerating the Mercedes-Benz brand (English)

Book: The Challenge - Accelerating the Mercedes-Benz brand (English)

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  • B66046525
Product information "Book: The Challenge - Accelerating the Mercedes-Benz brand (English)"

The Mercedes Benz brand was synonymous with large classic sedans. Within the space of just a decade it was transformed into a multifaceted worldwide brand that stands for fascination and passion. This courageous and successful transformation is impressively manifested today in the current model range. Exclusive interviews with top Mercedes managers gave the authors a generous peck behind the glittering facade ot the inventors of the automobile. The story of the revolutionary acceleration of one of the world's most valuable brands is lavishly illustrated. 
Product details:
Author: Wolfgang Peters, Jürgen Zöllter
Publisher: Delius Klasing
Language: English
Pages: 184 pages with impressiv photographs

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