Book: The Challenge - Accelerating the Mercedes-Benz brand (English)
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- Order number: B66046525
The Mercedes Benz brand was synonymous with large classic sedans. Within the space of just a decade it was transformed into a multifaceted worldwide brand that stands for fascination and passion. This courageous and successful transformation is impressively manifested today in the current model range. Exclusive interviews with top Mercedes managers gave the authors a generous peck behind the glittering facade ot the inventors of the automobile. The story of the revolutionary acceleration of one of the world's most valuable brands is lavishly illustrated.
Author: Wolfgang Peters, Jürgen Zöllter
Publisher: Delius Klasing
Pages: 184 pages with impressiv photographs